1
Coastal Calm · Sun City Center, FL
Mangrove Lane Home Care
Split hero with the form beside the headline. Serif headlines, teal and seafoam.
2
Warm & Friendly · Scottsdale, AZ
Sunbeam & Sage Home Care
Full-photo hero with a warm overlay and the form card on top. Rounded, soft, terracotta and sage.
3
Quiet Premium · Charleston, SC
Heron Point Home Care
Centered editorial headline, photo and form side by side below. Forest green, gold and ivory.
4
Bold Conversion · Carlsbad, CA
Pelican Path Home Care
Dark, high-contrast hero built around the form and a big call button. Plum and coral.
5
Light & Airy · Virginia Beach, VA
Tidewater Grove Home Care
Minimal white layout, big rounded photo, the form right under the headline. Sky blue.
Built into every design
Each site is built from the agency's own AI Scorecard, so every check it fails today is fixed on the new site.
Get found on Google (Scorecard step 1 and 2)
- Its own page for each of 8 services (personal, companion, dementia, Alzheimer's, respite, 24-hour, post-hospital, veteran care)
- A town page for each nearby town families search from (3 to 5 per site, each with its own local details)
- Services and home town named in plain text on the home page
- 3+ Atlas articles from the scorecard content plan (respite care, does Medicare pay, signs a parent needs help; plus a state Medicaid guide), each linking into a service page
- FAQ built from the "People also ask" questions families type into Google
Get recommended by AI (Scorecard step 3)
- ChatGPT, Claude, Perplexity and Google AI crawlers allowed in robots.txt
- Every word in the page HTML, readable without JavaScript
- Business schema with name, phone, town and every service; FAQ, Service, Article and Breadcrumb schema
- A one-sentence "who we help and how" line AI answers can quote
- sitemap.xml and llms.txt
Turn visitors into calls (Scorecard step 5)
- Step-by-step form, one question per screen, contact details last, on the home page above the fold
- "Call me now" or "pick a time" inside the form; the AI caller rings back in about a minute
- Tap-to-call in the header and a sticky Call / Get care bar on phones
- A standout offer (Matched Caregiver Promise), not just "free assessment"
- Reviews on the matching service page, plus a referral program page
- Fast on phones: small WebP images, no page builder, under 3 seconds
- Google rating badge by the form, owner card ("Hi, I’m Elena..."), trust badges, Text us next to Call
- Service pages pre-answer the form (one less question); "just researching" families get a free guide instead of a call; after-hours note
Measure everything (Google)
- Google Tag Manager + GA4 slots per client: form start, every step, lead, call and text clicks tracked
- Every lead carries its UTM source, Google Ads click id (gclid), Meta click id (fbclid) and landing page
- Google Business Profile wired in: map link, "Leave a review" link, map of the town, profile in the schema
- Search Console verification built in, sitemap ready to submit